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Find Your True Path with Astrology
Project type
Social Media Campaign
Location
Instagram, Facebook, Pinterest, Twitter
Case Study: Facebook Ad Campaign for Goddess J Spiritual Readings LLC
Objective:
Increase site traffic by 40% and significantly boost bookings for personalized readings with a budget of $150.
Campaign Overview:
This campaign was designed to attract a highly engaged audience interested in spirituality, mysticism, astrology, and tarot. The strategy included two phases: boosting site traffic and driving conversions (appointment bookings).
Target Audience:
• Demographics: Predominantly females aged 25-65
• Interests: Spirituality, mysticism, astrology, tarot, personal growth, wellness
• Location: Global focus on regions with high interest in spiritual practices
Campaign Structure:
Awareness Phase: Boosting Site Traffic
Ad Set 1: Mystical Morning Rituals
Ad Copy:
• Headline: Start Your Day with Cosmic Energy! 🌞✨
• Primary Text: Discover the magic of morning rituals with Goddess J Spiritual Readings. Visit our website to learn how you can align with the cosmos every day. Click now for daily inspiration! 🌟
• Call to Action (CTA): Learn More
Visuals:
• Image: A serene morning scene with a person meditating and a tarot card spread.
Budget Allocation: $75
Targeting:
• Interests: Morning rituals, mindfulness, meditation, tarot, astrology
Conversion Phase: Driving Appointments
Ad Set 2: Limited-Time Offer for Personalized Readings
Ad Copy:
• Headline: Special Offer: 20% Off Your First Personalized Reading! 🌟
• Primary Text: For a limited time, book your first personalized reading and get 20% off. Uncover insights about your love life, career, and more with our expert readers. Schedule your appointment today and start your journey to self-discovery!
• Call to Action (CTA): Book Now
Visuals:
• Image: A calendar with a highlighted appointment slot and a note saying “20% Off!”
Budget Allocation: $75
Targeting:
• Interests: Tarot, astrology, self-discovery, personal growth
• Retargeting: Visitors who have engaged with the website or previous ads
Budget and Schedule:
• Total Budget: $150
• Awareness Phase: $75
• Conversion Phase: $75
• Schedule: 2 weeks
Monitoring and Optimization:
• Tracked key metrics: Click-through rate (CTR), website traffic, bounce rate, conversion rate (appointments booked)
• Conducted weekly performance reviews and adjusted targeting, ad creatives, and budget allocation based on insights
• A/B tested different ad copies and visuals to identify the most effective combinations
Results:
• Increased site traffic by 40%
• Significant rise in booking appointments for personalized readings
• Enhanced brand awareness and engagement with the target audience
Conclusion:
This budget-friendly Facebook ad campaign effectively attracted traffic and converted visitors into clients by leveraging a mystical and enchanting tone, aligned with the brand’s essence. The targeted approach and careful optimization led to achieving the campaign objectives within the set budget.